The message is pretty clear, when used as part of an integrated advertising strategy or as a standalone medium, promotional products deliver some pretty impressive results."
"When professionally designed and produced, and used as part of a strategic plan, promotional products generate interest, action, sales, referrals and loyalty—in short, results. These results distinguish them as one of the most effective and arguably the longest-lasting and best-loved advertising medium in the world." Paul Bellantone PPAI Nov 2013 BBP Magazine.
Thank you, Paul, for saying what I could not. I definitely believe there is a place for everyday branding by having pens and scratch pads, etc available. BUT, there is a way to move from giveaways to moving your sales revenue. There are thousands of case studies of what a great planned marketing campaign can do for you and how important the physical products are that you tie to this campaign. Get Promoted wants to help you PLAN your work, and work your PLAN in 2014. Won't you help us, help you???
diane and peg